Get In On TasteVIP

Get In On TasteVIP

Get exclusive access to all Kraft Heinz campaigns, giveaways and more!

Claim Your Exclusive Offers

Early drops and special perks just for Kraft Heinz fans.

A girl smiles while holding a plate of omelette with ketchup and a forkful of omelette.
Be in the Know

Get the scoop on new products and offers.

A person wearing blue jeans and socks with macaroni and cheese pattern on them, paired with white sneakers.
Jump on Limited Drops

Snag exclusives before they’re gone.

Sign Up

Explore What's Next

A collage showcasing TasteVIP food experiences, including Lunchables, Heinz baked beans, Philadelphia cheese, and more.
Unlock It All

One sign-up for every Kraft Heinz experience.

A man excitedly holds a stack of Kraft Mac & Cheese cups, with a welcome message confirming his TasteVIP account creation.
Win & Discover

Enter giveaways and score exclusive swag.

A woman displays a Heinz ketchup-shaped purse on a Kraft Heinz branded app screen featuring "What's New" content.
Become a VIP

 Enjoy rewards, events, and more.

Your First Perk

Get Cooking with What’s Cooking

Unlock recipe videos from top creators in the What’s Cooking app. Free with your TasteVIP account.