🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section

This test is to create a variant of the KMC Flavors landing page designed to enhance user engagement. The updated layout removes the hero image and repositions the MikMak carousel to the second section of the page. The objective is to bring interactive product content closer to the top of the experience and assess its impact on overall engagement metrics.

[Ninetailed variant] 🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section 

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[NT Variant] 🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > headline 

[NT Variant] 🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > headline > text 

bold new flavors

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Divider-products

Boxes and bowls of Kraft Mac & Cheese Limited Edition flavors: Ranch, Hot Honey, Garlic Parmesan, Jalapeño.

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Divider-products > image

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Quiz

find your flavor match

Abstract blue design for a fun Kraft Mac & Cheese quiz or game.

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Quiz > Image

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Quiz > Questions

What food do you pair with sweet flavors?

What’s your sip of choice with sweet flavors?

What food do you pair with spicy flavors?

What’s your sip of choice with spicy flavors?

Garlic Parm is your match. Savory, cheesy, and irresistibly tasty.

Savory Lover 

Ranch is your go-to. Creamy and satisfying.

The Creamy Dream!

Hot Honey is your perfect flavor match - sweet with a kick. 

Sweetness Awaits 

Spice is your vibe! Jalapeño matches your bold, adventurous side

Turn Up the Heat!

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 1

A graphic displaying the text mac & cheese & featured KMC products

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 1 > New (honey)

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 1 > New (honey) > Desktop

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 1 > New (honey) > Mobile

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors > Garlic Parmesan

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors > Hot Honey

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors > Jalapeno

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors > Ranch

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors > cards

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Flavors

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 2 > Bowl

Bowl of Macaroni and Cheese with "Mmmm" background.

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 2 > Asset

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 2 > Asset > Desktop

🇺🇸 US > KMC Flavors > Pre-CRAWL Phase > Section > Lottie 2 > Asset > Mobile

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