A person uses a smartphone to scan a QR code on an Ethical Bean Coffee bag. The bag, held in another hand, features pink and

Trace your beans

Where’s my coffee from? When was it roasted? Who roasted it?

we want you to feel confident in your cuppa.

That's why we've put a unique QR code on every bag that lets you follow your beans from crop to cup.

A hand holds a smartphone, scanning a QR code on an Ethical Bean Coffee Superdark bag. The bag sits on a wooden coaster atop

How it works

1. Grab a bag of beans

2. Flip it over

3. Open your camera app

4. Focus on the QR code

5. Click on the link that pops up

6. Learn about your coffee!

A close-up of a smartphone displaying the Ethical Bean Coffee Superdark blend product page. The screen shows images of the co

Find out

  • Where your coffee was grown

  • When it was roasted

  • How long it was roasted for and at what temperature

  • Who roasted it and what they like to do in their spare time

  • How the coffee scores on sweetness, body, acidity more