What Are ‘Cookies’?

Cookies are small files placed on your computer or device by a website or mobile application. The cookie does contain a unique ID assigned to your device but does not contain personal information such as your name or email address. The cookie helps to navigate from page to page on a website, to provides secure connections and to recall your preferences from a previous visit, when you return.

You have the right to block and remove cookies but doing so may interfere with your browsing experience or mean that some features and services cannot be provided to you.

What do we use Cookies for?

We use cookies to analyse the flow of information; customize the services, content and advertising we offer; measure promotional effectiveness; and promote trust and safety. Some of our services can only be provided using cookies.

We use both first-party cookies (Kraft Heinz cookies)and third-party cookies, which are cookies provided by other people’s websites. For example, a third-party content provider might provide a cookie when you access content hosted on their site. We do not have access to those third-party cookies and their providers will have their own cookie and privacy policies, which we encourage you to read.

More detail on how businesses use cookies is available here: in a new window)

Different Types of Cookies

Cookies can be grouped into the following types:

1. Strictly Necessary Cookies

Some cookies are essential for the operation of the Site. For example, cookies that allow us to identify registered users and ensure they can access the website. If you opt to disable these cookies, you may not be able to access all of the content of the website.

2. Performance Cookies

Performance cookies are used to analyse how people use the Site and to monitor Site performance. Analysing use allows us to improve the Site by identifying popular content and monitoring helps us to spot and fix problems quickly.

3. Functionality Cookies

Functionality cookies are used to allow us to remember your preferences for helpful features, such as providing the Site in a different language.

4. Marketing Cookies

Targeting cookies are used to help in providing users with adverts that are relevant to them by collecting information about their browsing habits and Site usage. They can also be used to allow third parties to display relevant and personalised ads to users through their networks, to measure the effectiveness of advertising campaigns and to limit the number of times you see the same advert.

5. Social Media Cookies

Social media cookies allow users to interact more easily with social media, such as Facebook and Instagram. We do not control social media cookies and they do not allow us to gain access to your social media accounts. Please refer to the relevant social media platform’s privacy policies for information about their cookies.

Google Analytics

Google Analytics is a popular cookie-based web analysis service provided by GoogleInc, which we use to monitor how visitors use our Site, to compile usage reports and to help us improve the Site.

Please see Google’s privacy policy here(opens in a new window) for further information on the data Google collects and how it is processed.

If you prefer to not have data reported by Google Analytics, you can install the Google Analytics Opt-Out BrowserAdd-On, by following the instructions here(opens in a new window).

You may also opt out of Google’s use of tracking technologies by visiting the Google advertising opt-out page here(opens in a new window).

Facebook Ads

We use Facebook services to deliver our adverts to you. You can control how Facebook uses data to show you ads by using your ad preference settings in Facebook. Further information about how Facebook uses personal information can be found are:

On your Facebook ad preferences, you will see that ads may be delivered to you according to ‘interests’ or specific advertisers and you can manage your ad preference settings for both of these.

You may also be able to use your device settings to configure your advertising preferences.

Where you have opted out of receiving targeted advertising, you may still see non-targeted online adverts from us, if your ‘interests’ settings on Facebook are aligned to an audience segment (pre-defined by Facebook) that we are associated with. The display of such ads is controlled by Facebook, not us.

Getting More information

You can find out more about cookies at:

For more information on opting out of third parties’ use of cookies, please visit: Your Online Choices(opens in a new window)


We may change this Notice at our discretion and in the event we do so we will make the revised Notice available via our websites.

Date of this Policy: 20 July 2020