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Full Legal Disclosure: NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older. The Draft Kraft Sweepstakes starts 9:30 am ET on 8/22/25 and ends 7:59 pm ET on 9/4/25. Sponsored by Kraft Heinz Foods Company. For rules, visit https://www.kraftheinz.com/kraft-mac-and-cheese/draftkraft
Legal Disclosure for Social Media Posts: No purch nec. 50 US/DC, 18+. Ends 7:59pm ET on 9/4. Rules: https://www.kraftheinz.com/kraft-mac-and-cheese/draftkraft
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THE DRAFT KRAFT SWEEPSTAKES OFFICIAL RULES
Sweepstakes Period: The Draft Kraft Sweepstakes (the “Sweepstakes”) begins at 9:30 AM Eastern Time (“ET”) on August 22, 2025 and ends at 7:59 PM ET on September 4, 2025 (“Sweepstakes Period”).
Eligibility: The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older as of the date of entry. Employees of Kraft Heinz Foods Company (the “Sponsor”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.
How to Enter: During the Sweepstakes Period, entrants may enter by visiting https://www.kraftheinz.com/kraft-mac-and-cheese/draftkraft (“Website”) to log-in or sign up for a TasteVIP account and complete the on-screen registration form including uploading a screenshot of your 2025 fantasy football roster showing you have Tucker Kraft drafted on your team (“Entry”). Screenshot must be under 10MB in size and must be either a JPG, JPEG or PNG file and may not be deemed inappropriate by Sponsor. All Entries must be complete (including the roster) and received by 7:59 PM ET on September 4, 2025 to be eligible. Limit one (1) Entry per person per day during the Sweepstakes Period. Every entrant who submits a valid Entry will receive one (1) box of Kraft Mac & Cheese either as a coupon or physical product (in Sponsor’s sole discretion), while supplies last. Any attempt by any entrant to enter by using multiple/different email addresses, mailing addresses, identities, registrations and logins, or any other methods will void such Entries and that entrant may be disqualified. Use of any automated or computer system to participate online is prohibited and will result in disqualification. Normal Internet/phone access and data/usage charges imposed by your online/phone service may apply.
Random Drawing: One (1) Grand Prize winner and eighty-five (85) First Prize winners will be selected in a random drawing on or about September 5, 2025 from among all eligible Entries received during the Sweepstakes Period. The random drawing will be conducted by an independent judging organization. The decisions of the Sponsor and the independent judging organization are final and binding on all matters relating to the Sweepstakes. The odds of winning a prize depend on the total number of eligible Entries received during the Sweepstakes Period.
Winner Notification/Prize Award: The potential Grand Prize winner will be notified via email (to the email address provided at the time of Entry) and will be required to sign and return, via email, a Declaration of eligibility and Liability/Publicity Release Form, where legal (“Declaration”). If the potential Grand Prize winner fails to return the completed Declaration within five (5) days or does not meet the eligibility requirements, entrant shall be deemed to be ineligible, the prize will be forfeited and an alternate potential Grand Prize winner will be selected and notified. First Prize winners will be automatically be sent their prizes via mail (to the mailing address included on Entry) within 4-6 weeks from the end of the Sweepstakes Period. If any prize or prize notification is returned as undeliverable, entrant shall be deemed to be ineligible, the prize will be forfeited and an alternate potential winner will be selected accordingly.
Prizes and Approximate Retail Values (“ARV”): Grand Prize (1): A Sponsor Specified Football Theme prize pack containing a Sponsor specified custom designed ring with an ARV of $10,500, a Sponsor specified custom trophy bowl with an ARV of $10,500, and sixteen (16) custom boxes signed by Tucker Kraft each containing 85 boxes of Kraft Mac & Cheese for winner to share with their fantasy football friends. The ARV of the Grand Prize is $25,000. All elements of the custom designed ring and custom trophy bowl are in Sponsor’s sole discretion. First Prizes (85): A custom box signed by Tucker Kraft containing 85 boxes of Kraft Mac & Cheese. The ARV of each First Prize is $250. Certificate of Authenticity will not be included. Please follow directions accordingly when preparing product for consumption. Limit one (1) prize per person. Prizes are awarded “as is” in Sponsor’s sole discretion. No transfer or substitution for prize permitted, except at the sole discretion of the Sponsor for any reason, and, in such circumstance, an alternate prize (or portion of prize) of equal value will be awarded and the Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Separate gift card terms and conditions may apply. Any and all applicable taxes and all fees and expenses related to acceptance and use of a prize not specifically stated herein are the sole responsibility of the winners. Grand Prize winner will be issued a 1099 tax form for the total value of prize for the year the Grand Prize is awarded.
General Rules: Incomplete, corrupted, or untimely Entries are void and will be disqualified. Sponsor is not responsible for lost, late, incomplete, damaged or misdirected Entries; lost, interrupted, or unavailable network, server, or other connections; or miscommunications, computer or software malfunctions, telephone transmission problems, technical failures, garbled transmissions, damage to a user's computer/phone equipment (software or hardware), or other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise. Proof of Entry will not be deemed to be proof of receipt by Sponsor. In the event of a dispute as to the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. “Authorized account holder” of an email address is the natural person in whose name the email address has been issued. Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion, and in the event of cancellation, the prizes will be awarded in a random drawing from among all eligible Entries received prior to cancellation. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW; SHOULD ANY SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor reserves the right at its sole discretion to disqualify any individual it finds: to be attempting to tamper with or undermine the Entry process, and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or, to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect Entries and (a) modify the Sweepstakes or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes at random from among all eligible Entries received in accordance with these Official Rules prior to cancellation.
Warranties and Representations; Release of Liability: You hereby hold Sponsor and their respective officers, directors, members, managers, employees, agents, representatives, successors and assigns, and Tucker Kraft (the “Released Parties”) harmless from and against any third-party claim arising from use of any Entry and you waive any right to inspect or approve uses of your Entry by Sponsor in connection with the Sweepstakes or to be compensated for any such uses. Participating in the Sweepstakes constitutes permission to the Sponsor to use a winner’s name, address and likeness in connection with the administration of the Sweepstakes only and as otherwise required by law. By participating in the Sweepstakes, the entrant agrees that Released Parties will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss or damages of any kind to persons, including death, and property, due in whole or in part, directly or indirectly, from Entry, the acceptance, possession, use or misuse of prize or component thereof, if applicable, or participation in the Sweepstakes or participation in any Sweepstakes related activity. You hereby represent and warrant that you have read these Official Rules and are fully familiar with their contents and agree to be bound by them.
Privacy: By entering this Sweepstakes, you agree to and accept the privacy policy below. Any personal information that a participant provides in connection with the Sweepstakes shall be used by Sponsor and its agencies to administer this Sweepstakes, contact participants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://www.kraftheinzcompany.com/privacy.html(opens in a new window).
Governing Law: The Sweepstakes and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the state of Illinois, without regard to conflicts of law provisions. Participants submit to exclusive personal jurisdiction in Illinois and agree that any dispute shall be brought in the state and federal courts in Illinois.
Winners: For the winners list, available after November 3, 2025, for a period of at least 30 days, send a stamped, self-addressed envelope to: Draft Kraft Sweepstakes Winners, Dept. EH, P.O Box 7760, Melville, NY 11775-7760.
Sponsor: The Sponsor of the Sweepstakes is Kraft Heinz Foods Company, 200 E. Randolph Street, Chicago, IL 60601.