A hand flipping steaks on an open BBQ.

Our Story

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Born and Raised in the USA

Bull's-Eye BBQ sauce has been taking barbecues to the next level since 1985. Nothing but the real deal, Bull's-Eye sauces are full-bodied, smoky, and packed full of flavour. Crafted by and for people with a passion for meat and bold flavours, there is nothing Bull's-Eye cannot handle. From brisket to wings, ribs to ribeye, Bull's-Eye's got you covered.

A t-bone steak on a red hot grill.

For Us, Barbecue Is More Than Just Delicious; It’s in Our Blood

It's a single word with a thousand meanings. It's fire in the pits and fire in your belly. It's backyard brodeos, reunions with friends in the great outdoors, or travelling thousands of miles to cook for, with and against the country's finest at the best BBQ festivals and competitions in the world.

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In the USA's BBQ Belt Unrivalled Pitmastery

And a fierce pride in local styles rule: Dry or wet ribs? Chopped or pulled pork? Wood smoke or gas? Eastern style cracklin', or Lexington style outside brown? Served with slaw, fries, hash, or on nachos, the Memphis way?

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A steak being carved.

Legendary Flavours

That's why you'll find legendary flavours of American BBQ sauce in the Bull's-Eye family. From Tennessee's sweet whiskey, to the bold, spicy kick of Texas hot. When you've waited eight hours to get that pulled pork perfectly tender, you don't want to put any old sauce on it. You want what's right.

The outline of a charcoal BBQ with heat lines emanating out from it on a yellow background.

So Throw Out Those Fancy Fifteen-Step Recipes

Gather your people and get that grill on. Trust your nose, use your hands.

Someone flipping meat on a flaming grill.

Keep the Fires Burning

Cook low & slow. Cook long into the evening. Cook with friends old & new. Cook true to you. Cook strong.