Show up and show off at the Calgary Stampede.

BUCKLE UP BOLDLY.

You and a friend could win Bull’s-Eye BBQ Buckles to unlock exclusive VIB perks!

Very Important Buckle perks include Rodeo & Evening Show tickets, ride passes, dining vouchers, premium suite access and more from July 3–5.

Bull's-Eye and Calgary Stampede advertisement showing a large, detailed bronze rodeo belt buckle on denim.

Giddy Up!

Submit your details below for a chance to win VIB access to the Calgary Stampede for you and a guest.

Quebec residents are not eligible to win.

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NO PURCHASE NECESSARY TO ENTER OR WIN. Void in Quebec and outside Canada and where prohibited. The Bulls-Eye Belt Boards Contest is open to legal residents of Canada, excluding Quebec, 18 years of age or older as of the date of entry. Contest begins 8:00 a.m. ET on 6/3/26 and ends 12:00 p.m. ET on 6/12/26. Enter at https://www.kraftheinz.com/en-CA/bulls-eye/beltboards(opens in a new window). Mathematical skill testing question is required to win.  Limit 1 entry per person/email address during the Contest period. Draw date: 6/15/26. 10 Prizes of 2 Sponsor specified custom belt buckles & admission for 2 to the Calgary Stampede from 7/3/26 – 7/5/26. Admission to the Calgary Stampede will include access to the Nashville North VIP Suite on 7/3/26, 2 Sponsor specified Evening Show tickets at the Corona Skydeck on 7/4/26, Ride all day on 7/4/26, Sponsor specified Food & Beverage vouchers, 2 Rodeo tickets for 7/5/26, & a Photo in the Dirt.  (ARV $2,758 CAD). Limit 1 prize per person. For official rules, method of entry, prize descriptions & odds disclosure, visit https://www.kraftheinz.com/en-CA/bulls-eye/beltboards(opens in a new window). Odds of winning a prize depend on the number of eligible entries received. Sponsor: Kraft Heinz Canada ULC (“Sponsor”), 207 Queens Quay W., Toronto, Ontario, M5J 1A7.