Five hands holding glasses of juice, joined together in a cheers.

Golden Circle History

Golden Circle began as a grower cooperative in the 1940s, with the pineapple cannery commencing production in Northgate in 1947. Initially producing around 40,000 tonnes of canned pineapple annually, in addition to some canned fruit salad, tropical fruit chutneys and fruit juice cordials, the Northgate cannery now produces over 150,000 tonnes per year of canned pineapple, fruit juices and cordials.

A farmer holding three pineapples outside.

Pineapples

Pineapples have been at the heart of the Golden Circle brand since its earliest beginnings. It is thought that pineapples were first grown commercially in Queensland in the 1840s. With its rich soils and near-perfect growing conditions, Queensland has become synonymous with Australian-grown pineapple. With new techniques such as Living Mulch and Conservation Tillage producing benefits such as reduced soil erosion, improved soil structure and less fuel usage, Golden Circle products are also minimising their impact on the environment. Golden Circle was acquired by the Kraft Heinz Company in 2008, allowing for additional investment in new product development and marketing.

A wall mural featuring the Golden Circle logo.

Made from Sunshine

‘Made from Sunshine’ is a mural that celebrates the 75th anniversary of Golden Circle. This joyful depiction of the brand borrows collective memories of parties, in particular children’s parties, where a Golden Circle product was featured on the table.; a nostalgia that many of us share. And of course, the pineapple takes centre stage. This mural is a collaboration between Lexie Abel, Munimba-ja artist collective, with the blessings of Jagera traditional owners, and has upheld protocol making a commitment to reciprocity and relationship building between the Jagera people and First Nations artists working on their country. Whilst painting the mural, Lexie was struck by how friendly and happy all of the staff are. Everybody has their own great story about how they came to work at the factory and how long they have been there. Many staff participated in a paint-by-numbers component in the artwork, and as a result, this cheerful mural is also about each and every person who makes Golden Circle so iconic.

A brown-haired woman wearing white-framed glasses, large earings, and a black t-shirt.

Artist Statement

Lexie Abel is a Wiradjuri descendant, born on Ngemba country on the dusty planes of north-western NSW. As an emerging contemporary artist, Lexie explores her family history whilst making art through both a colonised vs coloniser lens. This duality in her identity informs how she interprets the land on which she lives and creates. Lexie’s art style is emotive, reflecting on stories and using her own experiences to depict her connections to place. As a multidisciplinary artist, Lexie’s art borrows elements from each style she practises in. Although her murals are characterised by a playful use of colour and shape, the texture and patterns are borrowed from her weaving, mark making and textile art practice. Lexie Abel is an Artist at Munimba-ja.

Three boxes of Golden Circle juice on a kitchen counter with limes and a passionfruit in the background.
A black and white historical photo of a juice factory.

Heritage

It is thought that pineapples were first grown commercially in Queensland in the 1840s. Golden Circle began as a grower cooperative in the 1940s with the pineapple cannery commencing production in Northgate in 1947. Initially producing around 40,000 tonnes of canned pineapple annually, in addition to canned fruit salad, tropical fruit chutneys and fruit juice cordials, the Northgate cannery now produces over 150,000 tonnes per year of canned pineapple, fruit juices and cordials. Pineapples have been at the heart of the Golden Circle brand since its earliest beginnings. With its rich soils and near-perfect growing conditions, Queensland has become synonymous with Australian-grown pineapple.

A black and white image of a man wearing glasses and a suit.

The Beginning

Golden Circle began operations in 1947 after construction of the main canning factory at Northgate was completed. The new facility was opened by the then Premier of Queensland, the Hon Edward Hanlon. The company was originally called 'Queensland Tropical Fruit Products', with 'Golden Circle' used as their brand name. Golden Circle was initially part of the Committee of Direction of Fruit Marketing in Queensland (COD).

An old photo of a woman wearing a floral dress carrying a basket of fruit.

The '60s

Under the leadership of Bernard Flewell-Smith and Percival Savage, the cannery was established as a separate business. It was split off from the COD by an amendment to the Fruit Marketing Organisation Acts. Initially, the company processed and canned pineapples and produced fruit jams. Pineapples have been at the heart of the Golden Circle brand since its earliest beginnings. It is thought that they were first grown commercially in Queensland, with its rich soils and near-perfect growing conditions.

A top down shot of watermelon beverages next to sliced limes and watermelon and a box of Golden Circle Refreshers.

Today

The Northgate cannery now produces over 150,000 tonnes per year of canned pineapple, fruit juices and cordials. With new techniques such as Living Mulch and Conservation Tillage producing benefits such as reduced soil erosion, improved soil structure and less fuel usage, Golden Circle products are also minimising their impact on the environment.

Kraft Heinz acknowledges the traditional custodians of the land we work on and their continuing connection to land, culture and community. We pay our respects to Elders past, present and future. Aboriginal and Torres Strait Islander Peoples using this content are advised that it may contain images, names or voices of people who have passed away.